Sunday, August 2, 2009

Incomplete Manifesto for Growth...Drift



I like the sentence in the image above. What drift means is brainstorming which is a group creativity technique designed to generate a large number of ideas for the solution of a problem. We used brainstorming when we write essays, design products, and solve problems. The rules of drifting are

1.Focus on quantity: the greater number of ideas, the greater the chance of producing an effective solution.

2.Withhold criticism: postpone analysis so that participant will feel free to generate unusual ideas.

3.Welcome unusual idea: these ideas can make us look to things from another perspectives which will help provide better solutions.

4.Combine and improve ideas: Good ideas maybe combined to form a single better good idea. The video the deep dive about designing the shopping cart is one of the best examples that shows brainstorming.

Brainstorming leads to creativity .

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