I am cool and better

Although Apple’s computers were not shown in these ads, Apple was able send specific messages to people’s minds. The main theme of these ads is to say that I am cool and better. Apple Mac is represented by a cool informal guy. The messages are summarized in the following sentences.The way the actor dress,moves and talks sends information for people:

- Apple is cool and fun.
- Apple is easy to set up and use. Reliable
- Windows is boring.
- Apple is able to run windows applications.
- Apple is safe and more reliable.


Mustafa Alali